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IQ Robotics, BFL join hands for digitalisation of logistics sector

IQ Robotics, an artificial intelligence (AI)-driven robotic business that’s spearheading the digital transformation of the logistics sector, has partnered with Brands For Less Group as part of a multi-million-dirham agreement that would comprise 160 robots with a capacity of processing 150,000 pieces per day.

The UAE is pivoting the Covid-19 challenges to further develop and accelerate the pace of digitalisation, with a growing number of organisations in the UAE prioritising digital transformation over the next two years, said the statement from IQ Robotics. 

The robotics industry had always been prepared for the future through an advanced approach that IQ Robotics is proudly supplying the regional logistic sector with, whether for e-commerce, retail, or any business that would benefit from a contactless, robotics facility, it stated. 

"The UAE government’s objective to put technology at the forefront of the country’s post-Covid-19 recovery plan is a further consolidation of the wise and futuristic vision of the leadership," remarked IQ Robotics CEO Fadi Amoudi after signing the deal with BFL Group CEO Toufic Kreidieh. 

"Our partnership with Brands for Less comes as part of our roadmap towards a stronger and more advanced emirate. It gives great pleasure to align our mission with national strategies that seek to not only cement Dubai’s global position as one of the smartest cities, but to also invigorate the national market to make the emirate one of the fastest to recover from the pandemic in the world," he stated.

By redefining boundaries in the supply chain and logistics industry to offer fully automated solutions powered by robotics and AI to change the fabric of the industry, IQ Robotics is making this technology available and accessible for all sorts of ventures. 

The company has also created a center of excellence in Dubai, with a team of international and local experts that is directly involved in the customer journey from start to finish, he added. 

Kreidieh said BFL Group's vision had always been to maximize its consumer reach across the world, starting with a growth plan focusing on a natural expansion of the footprint to cover the Mena region, followed by Central and Eastern Europe.

"By partnering with IQ Robotics, we are able to leverage faster turnaround times of injecting newness in stock back onto our retail shelves, especially considering that increased volume capability is necessary to ensure we provide this same experience consistently on a larger scale," he added.-TradeArabia News Service